Ah, Facebook. The biggest beast of them all….we upload our favorite memories through photos, post on the walls of our friends, “poke” the attractive people we would like to be our friends, and click “like” with complete and utter abandon.
Facebook is near and dear to all of our hearts. But how to integrate such a fine, fine social networking tool into the realm of business? Well, the answer depends on what kind of business you’re running. If you are a big, corporate conglomerate, you need to quickly, very quickly, hire a social media expert to create and maintain a creative (and expensive) page. It IS worth the money, and it IS necessary. Besides, if you’re a corporate conglomerate you’ve likely got loads of money. On second thought, you, Mr. big corporate conglomerate, probably aren’t reading this blog anyway.
Moving onto the small-to-mid-size businesses, for whom Facebook is much more DIY (do it yourself) and a significantly lower-budget operation. However, lower budget does not necessarily mean a lower level of coolness….. (to be continued)….